कुछ इश्क़, कुछ काम
कुछ इश्क़, कुछ काम
Exploring the intersections of communication and experiential design.
Exploring the intersections of communication and experiential design.
Exploring the intersections of communication and experiential design.
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Project info
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Project info
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Services:
Branding
Year:
2025
Industry:
Fashion, Textile
The Dori is a contemporary heritage brand that transforms donated saris into gender-neutral garments. The project involved building a complete identity system that feels rooted, warm, and culturally aware while remaining clean and modern. Through research into craft traditions, diaspora narratives, and sustainable fashion, the brand direction emerged as a balance of heritage and restraint. The final identity features a refined wordmark, a baya bird emblem, and a jharokha inspired frame; symbols of memory, movement, and continuity.
The Dori is a contemporary heritage brand that transforms donated saris into gender-neutral garments. The project involved building a complete identity system that feels rooted, warm, and culturally aware while remaining clean and modern. Through research into craft traditions, diaspora narratives, and sustainable fashion, the brand direction emerged as a balance of heritage and restraint. The final identity features a refined wordmark, a baya bird emblem, and a jharokha inspired frame; symbols of memory, movement, and continuity.
Target Audience
The Dori speaks to those who find meaning in what they wear, individuals who seek connection, depth, and a sense of belonging in their choices.
The Dori speaks to those who find meaning in what they wear, individuals who seek connection, depth, and a sense of belonging in their choices.
Brand Personality
Warm but not whimsical.
Informed but not academic.
Personal but not overly casual.
Respectful but not reverent.
Grounded but quietly poetic.
Brand Personality
Warm but not whimsical.
Informed but not academic.
Personal but not overly casual.
Respectful but not reverent.
Grounded but quietly poetic.
Trends
The global upcycled fashion market is valued at ~ USD 8.3 billion in 2024
The global upcycled fashion market is valued at ~ USD 8.3 billion in 2024
The global upcycled fashion market is valued at ~ USD 8.3 billion in 2024
With the upcycled fashion segment growing at ~9% yearly, there’s a timely window to lead or strongly participate in this space.
With the upcycled fashion segment growing at ~9% yearly, there’s a timely window to lead or strongly participate in this space.
With the upcycled fashion segment growing at ~9% yearly, there’s a timely window to lead or strongly participate in this space.
Brand Essence
A bridge between memory and modernity.
Positioning
A contemporary heritage brand that reimagines pre-loved saris through intentional design.
Narrative Direction
Threads that carry stories forward, from one life to another.
Tone of Voice
Warm, grounded, informed, editorial, and quietly poetic.
Value Pillars
Craft • Continuity • Culture • Community • Care
Brand Essence
A bridge between memory and modernity.
Positioning
A contemporary heritage brand that reimagines pre-loved saris through intentional design.
Narrative Direction
Threads that carry stories forward, from one life to another.
Tone of Voice
Warm, grounded, informed, editorial, and quietly poetic.
Value Pillars
Craft • Continuity • Culture • Community • Care
Conclusion
The final system is calm, grounded, and culturally expressive, a visual world that holds both story and simplicity. Find the entire guidelines here.
The final system is calm, grounded, and culturally expressive, a visual world that holds both story and simplicity. Find the entire guidelines here.
