कुछ इश्क़, कुछ काम
कुछ इश्क़, कुछ काम
Exploring the intersections of communication and experiential design.
Exploring the intersections of communication and experiential design.
Exploring the intersections of communication and experiential design.
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Services:
Branding, Packaging
Year:
2024
Industry:
FMCG
Introduction
Gharsa is a branding and packaging project developed during my third year in college. The brief was to build a ready-to-eat vegan food brand. So, born out of a longing for comfort and familiarity amidst the hustle of urban life, Gharsa is a ready-to-eat vegan meal brand inspired by the diverse regional cuisines of India, designed for modern, conscious consumers.
Introduction
Gharsa is a branding and packaging project developed during my third year in college. The brief was to build a ready-to-eat vegan food brand. So, born out of a longing for comfort and familiarity amidst the hustle of urban life, Gharsa is a ready-to-eat vegan meal brand inspired by the diverse regional cuisines of India, designed for modern, conscious consumers.
Trends
The FMCG market in India is the fourth-largest sector and has been expanding at a healthy rate over the years because of rising disposable income, a rising youth population, and rising brand awareness among consumers.
The FMCG market in India is the fourth-largest sector and has been expanding at a healthy rate over the years because of rising disposable income, a rising youth population, and rising brand awareness among consumers.
Increasing consumer income = Rising purchasing power.
Changing consumer lifestyle = Shift towards convenience and premium products.
Aspiring rural consumer = Growing market potential.
Consistent economic growth = Favorable business environment.
Increasing consumer income = Rising purchasing power.
Changing consumer lifestyle = Shift towards convenience and premium products.
Aspiring rural consumer = Growing market potential.
Consistent economic growth = Favorable business environment.
Opportunities
FMCG, organized sector is expected to grow as there is an increased level of brand consciousness.
FMCG, organized sector is expected to grow as there is an increased level of brand consciousness.
FMCG, organized sector is expected to grow as there is an increased level of brand consciousness.
Easier availability due to the internet and different channels of sales.
Easier availability due to the internet and different channels of sales.
Easier availability due to the internet and different channels of sales.
The identity draws from the emotional familiarity of ghar ka khana, using a bold Devanagari wordmark housed within a structured frame inspired by the classic Indian dabba.
The visual language for Gharsa is built on the idea of celebrating India’s regional food culture through bold, contemporary design. The packaging uses a vibrant, loud colour palette combined with region-specific artforms, ensuring each product not only looks striking but also feels deeply rooted in its place of origin.
View the full process here.
The identity draws from the emotional familiarity of ghar ka khana, using a bold Devanagari wordmark housed within a structured frame inspired by the classic Indian dabba.
The visual language for Gharsa is built on the idea of celebrating India’s regional food culture through bold, contemporary design. The packaging uses a vibrant, loud colour palette combined with region-specific artforms, ensuring each product not only looks striking but also feels deeply rooted in its place of origin.
View the full process here.
Conclusion
All of these visual choices come together to make Gharsa feel like that one fun, familiar friend who shows up with great food and great stories. It’s a brand that celebrates where our food comes from, while keeping things bold, bright, and very today.
View the entire brand guidelines here.
All of these visual choices come together to make Gharsa feel like that one fun, familiar friend who shows up with great food and great stories. It’s a brand that celebrates where our food comes from, while keeping things bold, bright, and very today.
View the entire brand guidelines here.
