कुछ इश्क़, कुछ काम
कुछ इश्क़, कुछ काम
Exploring the intersections of communication and experiential design.
Exploring the intersections of communication and experiential design.
Exploring the intersections of communication and experiential design.
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Services:
Branding, Web Design
Year:
2024
Industry:
Design
Pantone, for the first time in India, announced its Color of the Year '25 through an exclusive event hosted in collaboration with the Association of Designers of India (ADI) at Please See.
The event brought together voices from across the design industry to reflect on the role and impact of color in creative practice.
Pantone, for the first time in India, announced its Color of the Year '25 through an exclusive event hosted in collaboration with the Association of Designers of India (ADI) at Please See.
The event brought together voices from across the design industry to reflect on the role and impact of color in creative practice.
Process
This collaboration made it especially important to craft a visual language that felt cohesive, intentional, and culturally resonant, while still honouring Pantone’s precision in colour storytelling. The goal was to create a unified experience where the festival’s identity remained unmistakably its own, yet enriched by the strengths and signatures of each collaborator involved.
This collaboration made it especially important to craft a visual language that felt cohesive, intentional, and culturally resonant, while still honouring Pantone’s precision in colour storytelling. The goal was to create a unified experience where the festival’s identity remained unmistakably its own, yet enriched by the strengths and signatures of each collaborator involved.
Along with a wonderful team, I was responsible for designing the visual identity across digital and physical touchpoints, like:
Event website UI/UX
Social media creatives and assets
Merchandise design for Pantone goodie bags
Volunteer t-shirts and print collaterals
Along with a wonderful team, I was responsible for designing the visual identity across digital and physical touchpoints, like:
Event website UI/UX
Social media creatives and assets
Merchandise design for Pantone goodie bags
Volunteer t-shirts and print collaterals
Impact
increase in website traffic
increase in website traffic
increase in website traffic
volunteers collaborated coordinated with
volunteers collaborated coordinated with
volunteers collaborated coordinated with
Bombay Sweet Shop helped bring our design vision to life with their Pantone-inspired treats, perfectly matching the energy of our visuals. Their sweets became a playful extension of the identity and added a fun, colourful layer to the experience.
It was inspiring to connect with so many voices from the community, exchange ideas, and hear stories that spanned disciplines and geographies. A highlight of the day was meeting the President of Pantone, Elley Cheung and discussing colour with her :)
Bombay Sweet Shop helped bring our design vision to life with their Pantone-inspired treats, perfectly matching the energy of our visuals. Their sweets became a playful extension of the identity and added a fun, colourful layer to the experience.
It was inspiring to connect with so many voices from the community, exchange ideas, and hear stories that spanned disciplines and geographies. A highlight of the day was meeting the President of Pantone, Elley Cheung and discussing colour with her :)
Conclusion
Working on the MDX × Pantone project was genuinely a joy. It brought together colour, people, and design in a way that felt fun, collaborative, and full of energy. Seeing the identity come alive across the website, social media, merch, and on-ground elements made the whole experience feel real and incredibly rewarding. Most of all, it was a reminder of why I love doing this, creating visuals that bring people together.
Working on the MDX × Pantone project was genuinely a joy. It brought together colour, people, and design in a way that felt fun, collaborative, and full of energy. Seeing the identity come alive across the website, social media, merch, and on-ground elements made the whole experience feel real and incredibly rewarding. Most of all, it was a reminder of why I love doing this, creating visuals that bring people together.
