कुछ इश्क़, कुछ काम
कुछ इश्क़, कुछ काम
Exploring the intersections of communication and experiential design.
Exploring the intersections of communication and experiential design.
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Project info
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Services:
Print, Publication
Year:
2023
Industry:
Arts

In my second year of college, I curated and designed an entire set of print collaterals inspired by one of India’s most fascinating yet surprisingly under-celebrated miniature artists.
This project quickly turned into a deep dive into his techniques, his stories, his motifs, and the quiet brilliance of his craft. My goal was to make something that lets people not just read about him, but feel the beauty and detail of miniature paintings.
In my second year of college, I curated and designed an entire set of print collaterals inspired by one of India’s most fascinating yet surprisingly under-celebrated miniature artists.
This project quickly turned into a deep dive into his techniques, his stories, his motifs, and the quiet brilliance of his craft. My goal was to make something that lets people not just read about him, but feel the beauty and detail of miniature paintings.





About
The book explores his background, detailing the socio-political and cultural influences that shaped his artistic journey. His paintings are celebrated for their exquisite craftsmanship and the ability to capture the essence of his subjects with both grace and depth. Through an examination of his most notable works, this book offers a comprehensive look at Devidasa's enduring legacy in the realm of Indian miniature painting.
The book explores his background, detailing the socio-political and cultural influences that shaped his artistic journey. His paintings are celebrated for their exquisite craftsmanship and the ability to capture the essence of his subjects with both grace and depth. Through an examination of his most notable works, this book offers a comprehensive look at Devidasa's enduring legacy in the realm of Indian miniature painting.
A modular grid is used to ensure consistency, structure and flexibility, providing a uniform framework that organises content harmony.
A modular grid is used to ensure consistency, structure and flexibility, providing a uniform framework that organises content harmony.

Devidasa is particularly known for painting Rasamanjari themes (poetic classifications of lovers and emotions) and for working under Raja Kripal Pal of Basohli. The Nurpur-Basohli idiom is characterized by bold colours, expressive faces with large eyes, strong emotional intensity, and dramatic compositions, quite different from the softer, more lyrical Kangra style that came later.
Devidasa is particularly known for painting Rasamanjari themes (poetic classifications of lovers and emotions) and for working under Raja Kripal Pal of Basohli. The Nurpur-Basohli idiom is characterized by bold colours, expressive faces with large eyes, strong emotional intensity, and dramatic compositions, quite different from the softer, more lyrical Kangra style that came later.

Conclusion
Overall, I thoroughly enjoyed researching and immersing myself in the world of this master of miniature painting. Discovering the scale of his contribution to Indian art was both inspiring and humbling. What I enjoyed most was creating collaterals inspired by his work, finding ways to reinterpret his visual vocabulary while staying rooted in the spirit of his practice.
Overall, I thoroughly enjoyed researching and immersing myself in the world of this master of miniature painting. Discovering the scale of his contribution to Indian art was both inspiring and humbling. What I enjoyed most was creating collaterals inspired by his work, finding ways to reinterpret his visual vocabulary while staying rooted in the spirit of his practice.





